Astraé — Redesign
& Monetization Strategy

2024

94.5%

users found the coin system easy to use

47.3%

faster in completing
a process

62.8%

found navigation smoother with new UI

Astro - Redesign & Monetization Strategy — Formio

A cosmic brand rebirth through UX strategy

UX audit
Redesign
UX optimization
Design system
User engagement

001

Challenges & Requirements

Astraé, a mobile horoscope app, faced challenges with an outdated design, weak brand identity, and an ineffective subscription model. It struggled to stand out and retain users. The goal was to enhance UI, improve usability, and implement a flexible monetization model.

002

Solution Approach

A new cosmic hand visual identity was introduced to boost brand recognition. A UX audit identified weak points, leading to key navigation and usability improvements. Additionally, a coin-based subscription model replaced traditional plans, offering users greater flexibility.

003

Expected Outcomes

The redesigned UI improves engagement and brand perception. The coin-based model simplifies premium access, and gamification drives interaction. A structured design system streamlines development, ensuring efficiency and cost reduction.

What was done?

Redesign

A distinctive cosmic hand visual elevates aesthetics and builds an emotional connection. Users find it visually engaging, encouraging more interaction.

Subscription Model

A coin-based system replaces fixed subscriptions, offering flexible consultation payments and improving monetization

Gamification

Gamification elements were introduced to drive engagement and retention. The Fortune Wheel offers bonus coins and discounts, helping users explore premium features risk-free.

Design System

A structured design system was implemented to ensure visual consistency and scalability. It optimizes development by standardizing UI components and streamlining future updates.